Coventry Cultural Challenge: WBS Datarian

Retaining Students in Coventry and Boosting Cultural Growth

The Coventry Cultural Challenge was a two-day event where teams were given access to the latest Coventry cultural data and asked to develop an idea/proposal that had the potential to ‘make life better in Coventry’. At the end of the weekend, each team presented their ideas to a jury of experts.


The WBS Datarian outlined things that Coventry is doing well in comparison with other cities:

  • aware about environment
  • low cost of living
  • high happiness rate
  • good cultural Infrastructure
  • diverse background of students

and things that could be done better:

  • increase the retention rate of students that remain in Coventry (currently ranked the fourth worst place in the United Kingdom)
  • boost the number of student friendly activities
  • attract industries to Coventry
  • implement a more start-up friendly environment
  • increase the average income
  • increase disposable income.

Team Members

A group of people participating in the Coventry Cultural Challenge

Team WBS Datarian presenting to the jury (Photograph: Tim Hammerton)

The Coventry Cultural Challenge was part of the AHRC funded Place-Based Knowledge Exchange project; organised by members of the UK City of Culture 2021 monitoring and evaluation team.

Arts & Humanities Research Council (AHRC) logo


This website reflects a variety of UK CoC 2021 activities, funded by different funding bodies. It has been created as part of the Arts and Humanities Research Council (AHRC) funded project City Change Through Culture: Securing the Place Legacy of Coventry City of Culture 2021 (Grant Reference AH/W008769/1).

Coventry City of Culture 2021 logo Arts & Humanities Research Council (AHRC) logo