Coventry Cultural Challenge: Discover Y

Bringing Communities Together (Culture as a Service)

The Coventry Cultural Challenge was a two-day event where teams were given access to the latest Coventry cultural data and asked to develop an idea/proposal that had the potential to ‘make life better in Coventry’. At the end of the weekend, each team presented their ideas to a jury of experts.

Presentation by Discover Y (Recorded by: Maria Polodeanu, Reel Master Production)


The increase in Coventry’s population could lead to isolated communities, as it is generally people from more wealthy areas of the city that engage with others. It is therefore important to create shared spaces and bring people together.

Cultural activities generate more pride in the city. It is important to take culture to local people and communities rather than expect them to seek it out.

A tokenised voting system, addressing lack of privileges, socio-economic criteria and lack of representation, could help to shape hyper-local decision making.

‘Culture as a service’, using a subscription model, could increase participation and both improve Coventry and bolster the local economy.

Team Members

A group of people participating in the Coventry Cultural Challenge

Team Discover Y, with Coventry Cultural Challenge organisers

The Coventry Cultural Challenge was part of the AHRC funded Place-Based Knowledge Exchange project; organised by members of the UK City of Culture 2021 monitoring and evaluation team.


This website reflects a variety of UK CoC 2021 activities, funded by different funding bodies. It has been created as part of the Arts and Humanities Research Council (AHRC) funded project City Change Through Culture: Securing the Place Legacy of Coventry City of Culture 2021 (Grant Reference AH/W008769/1).

Coventry City of Culture 2021 logo Arts & Humanities Research Council (AHRC) logo