(Animated) Reflections on Evaluating the UK City of Culture

Reflections based on the evaluation of Coventry UK City of Culture 2021 (Image: Yikki Studio Ltd)


Since 2019, an independent monitoring and evaluation team − with representatives from Coventry University, the University of Warwick and Coventry City Council’s Insights Team − has met regularly.

Its role has been to review the activity of Coventry UK City of Culture 2021 (UK CoC 2021) against the Performance Measurement and Evaluation Strategy that was agreed ahead of the UK CoC 2021 year.


In early 2023, the team identified a series of reflections from its evaluation.

To share these reflections, a script was prepared and members of the team recorded sections. An animated video was created to highlight the messages and make them available for others to consider when monitoring and evaluating large-scale events.

Video produced by Yikki Studio Ltd



Animation was undertaken by Frances Yeung, Yikki Studio Ltd. Nick Henry and Tim Hammerton, Coventry University, provided the script and project coordination, respectively.

The video was created as part of the AHRC funded Place-Based Knowledge Exchange project, and features the voices of the UK CoC 2021 monitoring and evaluation team.

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